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Aerospace Industry Association of Michigan
Case Study
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Membership-Driven
With the creation of the Aerospace Industry Association of Michigan (AIAM), this membership-driven organization is changing the conversation and growing and exposing the industry to new levels.
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Brand Identity & Messaging Strategy
In the organization’s early stages, MRG helped shape the AIAM brand identity and messaging strategy to increase awareness of Michigan’s aerospace industry and position the association for long-term growth.
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Industry Promotion
During its early stages, AIAM had retained MRG to elevate and promote the aerospace industry that exists in the state of Michigan to a global audience.
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Full-Suite Awareness Campaign
From event planning, website updating, quarterly newsletter development, membership directory - which included a visual directory and an online searchable database - MRG's role was to continue to raise awareness of this growing and sustainable industry that is critical to Michigan's economy.
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Conference Planning
MRG supported the launch and promotion of AIAM’s first AeroOne Conference, helping to establish it as a top aerospace industry event in Michigan.
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Member Engagement
MRG also assisted in planning and promoting events for member engagement, including golf outings and networking opportunities that strengthened connections in the industry statewide.
Through clear communication and event support, MRG helped raise awareness for both AIAM and Michigan’s growing aerospace sector.
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