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Sharp Tooling Solutions
Case Study
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Innovative Technology
Currently, the automotive and aerospace industry are constantly making technological progress. Sharp meets their customers at the forefront of these developments by innovating solutions that go above and beyond their needs to provide a rare gem in the tooling industry: the ability to be both reliable and flexible.
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Digital Media Strategy
The only thing that changes faster than technology is digital media. Sharp came to us to help them navigate the evolving media landscape to build a website, create a social media strategy, and develop a marketing strategy that promotes their products and services.
Website Development
We worked closely with trusted contract partners to build out a modern, user-focused website, put together content calendars for social media, run paid media campaigns, and organize Sharp’s attendance at key industry conferences such as AeroDef Manufacturing in Los Angeles and Assembly Show South in Nashville. From high-level concepts like brand identity and marketing strategy to the tiniest details in line cards for industry shows and website user experience, we made Sharp’s vision a reality.
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Full-Suite Product Launch
For their latest innovative product, CHXflex, MRG put together a plan for the product launch that channeled all aspects of our work for Sharp: social media, website page, traditional media, printed materials, and product shareables for industry events.
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Social Media Strategy
Additionally, with MRG facilitating Sharp’s social media strategy and content creation, their social media following has increased by 54.8% and engagement by 1,833.3%.
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Press Coverage
For the CHXflex product launch, MRG’s press release was picked up by 276 media sites, garnering over 100 million potential viewers.
In addition to maintaining the aforementioned digital media deliverables, MRG’s strategy continues to be forward-facing, ready to adapt and anticipate future trends, technologies, and consumer behaviors.
Our Work
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