Public Awareness Efforts

A core part of this work has been supporting Wolverine’s public awareness efforts in a way that aligns with RP 1162 expectations, while helping the company maintain organized, consistent, and effective outreach practices that contribute to strong audit preparation and successful outcomes. Our work has included public awareness outreach, crisis communications, stakeholder engagement, media relations, mailing support, event planning, and ongoing program management.

Communications Initiatives

Over the course of our partnership, MRG has supported a wide range of communications initiatives. This includes helping coordinate and support public awareness efforts such as PIPE programming and Paradigm presentation set-ups, which give Wolverine meaningful opportunities to engage emergency responders, public officials, and community stakeholders through direct, in-person communication. For the Detroit Metro Access Project, we helped lead a public information campaign that spanned multiple communities, included coordination with local governments, community open houses, and media relations at both the local and national level. We also arranged regular project restoration updates with MLive to help keep the public informed.

Public Information Campaign

In 2022, MRG developed and managed a public information campaign surrounding Wolverine’s hydrostatic testing of 200 miles of pipeline. That work included informing affected communities, hosting presentations for local public officials, and managing media inquiries throughout the process. Most recently, MRG led communications surrounding regulatory-required tree-clearing work in Lockport, Illinois, using a mix of mailings, direct phone calls, door-knocking, and meetings with local leadership.

Day-to-day Communications

In addition to project-based campaigns, MRG continues to support Wolverine’s day-to-day communications needs by preparing statements related to road closures and maintenance work, responding to media inquiries, managing public awareness mailings, and conducting outreach to stakeholder audiences including the affected public, excavators, emergency responders, schools, and public officials across two Illinois counties, four Indiana counties, and 21 Michigan counties. This ongoing work helps ensure Wolverine’s public awareness efforts remain active, well-documented, and relationship-driven across its service territory.

Compliance-Focused

By combining compliance-focused public awareness support with responsive communications and community engagement, MRG has helped Wolverine sustain programs that are both effective in the field and strong from an audit-preparation standpoint.

Communications Partner

This work has ranged from large-scale public information campaigns to day-to-day stakeholder communications, including PIPE and Paradigm-related engagement efforts, demonstrating the value of a strategic, long-term communications partner.